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shopping

advertising sells. unfortunately

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I wonder whether I’m the only person who is not really interested in shopping for gifts this year.

It’s not really that I don’t want to give gifts to my friends and family, I really enjoy getting them stuff - thinking about what they might like and wrapping and so on. It’s just that for the last 5-6 months, I’ve very rarely been proper shopping (as opposed to food shopping). When I went browsing in the shops the other day after work, I found the whole experience overwhelming. There were too many people, and brightly coloured shout-y posters telling me about all the money I could save if I just spent my money in their shop.

my accidental advertising diet

I think I’ve inadvertently been on an advertising diet. I don’t watch a great deal of tv, and much of it is BBC, so ad free. And I have relative online advertising blindness. Most of the posters I pass on my way to work are either public service or for products I’m really not interested in, like car insurance (I don’t own a car).

This accidental advertising diet meant that when I was surrounded by lots and lots of ads, I had a bit of sensory overload. It was like the whole town was shouting ‘buy me, buy me, I’m a nice bright shiny bauble’.

still left me wanting to buy stuff based on ads

But, even though the ads in the stores in town overwhelmed me, they also made me feel like I wanted to buy things. I’m not sure exactly what things, but I definitely wanted to buy.

Fortunately, for Christmas shopping I need have to a list and buy for difficult people (aka men). So I didn’t actually get sucked in to buying things I didn’t need.

so I’m back to avoiding ads

I’m going to try and keep up this advertising diet, now that I’ve noticed it though. I don’t need to spend money on things that I don’t need, or want. I’m supposed to be a grown up these days, and I want to save my money for fun stuff that I actually do want, as well as slightly less fun stuff that I need.

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Discussion

94 comments for “advertising sells. unfortunately”

  1. I never feel like going shopping. Last year, when I did my Christmas shopping, I remembered why I don’t shop usually. When I was out in the shops, I saw all these things I wanted but didn’t know existed until I saw them. I’m trying to make as many gifts as I can this year to avoid the craziness.

    Posted by psychsarah | November 20, 2009, 5:08 pm
  2. For me, making a list prevents me from buying unnecessary things unless they’re on my list. Definitely reduces the random sprees.

    Posted by cd rates | November 21, 2009, 12:02 am
  3. I know what you mean - I feel bombarded with adverts eveywhere I turn. Totally agree with one of these comments about the list - that really helps me stay in control and not spend on myself instead! ;)

    Posted by oneadvice | December 4, 2009, 1:46 pm
  4. I haven’t started shopping yet at all either. I am not interested in it! :( I know I need to get on the ball. Shopping stinks!

    Posted by Mrs. Money | December 9, 2009, 2:31 pm
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    Posted by Danielle | December 29, 2009, 1:54 am
  6. I completely agree and this has happened with me as well. I have not been enjoying shopping from a long time and the reason is same when I go there I am delighted to see so many people but then when I see ads and all the other stuff, in everything I forget what I really want and what is useful.
    Most of the times I waste money buying something or the other which I really do not need. When I ask other people about this, they say that the experience is same and very few people, buy stuff which they really want and come back while doing shopping of the above kind.

    Posted by Cash Genie | February 10, 2010, 7:52 am
  7. Think you’ll find that different countries have very different approaches to selling airtime and providing access to radio depending on the governments involved.

    Posted by Beaches Resorts | March 5, 2010, 12:32 pm
  8. If you sell him, unless you are willing to thoroughly screen your buyer, including a home visit to make sure the home is adequate, it’s a crapshoot whether he’ll get a good home or not. Rescue is a better option if your breeder will not take the dog back.

    Posted by cane furniture | March 6, 2010, 4:26 am
  9. Those are some good tips. How about some tips on how to increase traffic without breaking the bank. I’ve heard alot about using twitter and such. Any advice on that?

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    Posted by cane furniture | March 18, 2010, 11:21 am
  12. I haven’t heard of that board game, however, Robert Kiyosaki’s board games for investors are really good. I have played his first game, Cash Flow 101, many times and it is well worth the high price.

    Posted by cane furniture | March 24, 2010, 11:16 am
  13. Try some research via a search engine, seems that the cheap ones are just that, cheap and dont last long, also they do seem to require a lot of maintenance.

    Posted by Helicopters | April 6, 2010, 6:35 am
  14. I thought this advertisement, written by David Ogilvy many years ago as a promotional advertisement for Ogilvy & Mather itself, was a brilliant case of “tell more sell more”. Very believable. Very credible.

    Posted by Beaches Resorts | April 8, 2010, 3:56 pm
  15. This is a fail-safe approach to communicating the product message in advertising. Brainstorm a list of product benefits and focus on the benefit your reader will find most appealing.

    Posted by music con | April 9, 2010, 3:34 am
  16. That was quite thought provoking. Realized that the simplest combination of copy and visuals can often be the most effective.

    Posted by Helicopters | April 10, 2010, 5:49 am
  17. Also check out your route what type of customers you get, what type of services they would be interested in. When you know this then you can pitch to businesses offering those services etc.

    Posted by handmade beds | April 12, 2010, 6:00 am
  18. Great collection, Ivan! Wish the U.S. wasn’t so “prudish” so we could use sex in advertising here. As it stands, most of these would never be permitted to run anywhere here.

    Posted by Helicopters | April 16, 2010, 2:22 pm
  19. I have served cheesecake after a week. It will not go bad wrapped up in the fridgse after 5 days. Cheesecake is better after a few days anyway. If you freeze it, the texture will not be the same.

    Posted by cane furniture | May 17, 2010, 6:43 am
  20. I’m supposed to be a grown up these days, and I want to save my money for fun stuff that I actually do want, as well as slightly less fun stuff that I need…

    Posted by Beaches Resorts | May 24, 2010, 6:21 am
  21. Wonderful collection, Ivan! Wish the U.S. wasn’t so “prudish” so we could use sex in advertising here. As it stands, most of these would by no means be permitted to run anyplace right here.

    Posted by generators | June 9, 2010, 7:22 am
  22. Fantastic collection, Ivan! Wish the U.S. wasn’t so “prudish” so we could use sex in advertising here. Because it stands, most of these would in no way be permitted to run anywhere the following.

    Posted by generators | June 9, 2010, 7:22 am
  23. The ad has a handsome man holding the body wash in his hand and a very attractive woman all over him. I’m just trying to get ideas on what topics to use in the body of my paper and I’m also looking for a good intro..

    Posted by Beaches Resorts | June 10, 2010, 11:11 am
  24. View post: David Ogilvy on How to Create Advertising that Sells.

    Posted by cane furniture | June 14, 2010, 7:21 am
  25. Good for you.. since you are so organized and you know how to regulate your desires.. but I do not think everyone can

    Posted by Instant Payday | June 14, 2010, 5:52 pm
  26. Ads are so deceiving. They always make you part with your well earned cash!

    Posted by Instant Payday | June 18, 2010, 3:38 pm
  27. @ Helicopters….I agree with you about the “prudish” American laws

    Posted by generators | June 24, 2010, 6:41 pm
  28. I usually don’t fall for adds. I buy only what I need or what I really want.

    Posted by john | June 25, 2010, 9:13 pm
  29. I typically do not fall for adds. I invest in only what I require or what I truly want.

    Posted by generators | June 26, 2010, 5:13 am
  30. I am a dental consultant/ affiliate for dental plans.com, our prices are practically a steal but I need help getting it out there for people to see. I’ve posted fliers in dentist offices etc. but now I need web territory.

    Posted by Beaches Resorts | June 29, 2010, 9:34 am
  31. Wow
    that’ great and cool……
    Best Buy Finance
    **********
    kathy

    Posted by Best Buy Finance | June 30, 2010, 7:49 pm
  32. I am a dental consultant/ affiliate for dental plans.com, our costs are practically a steal but I require assist obtaining it on the market for persons to determine. I’ve posted fliers in dentist offices and so on. but now I need web territory.

    Posted by generators | July 1, 2010, 3:35 pm
  33. I am a dental consultant/ affiliate for dental plans.com, our rates are practically a steal but I have to have support receiving it available for individuals to see. I’ve posted fliers in dentist offices and so on. but now I have to have web territory.

    Posted by generators | July 1, 2010, 3:35 pm
  34. Ads are so deceiving. They constantly make you portion with your well earned cash!

    Posted by seo webmaster | July 1, 2010, 3:37 pm
  35. They always make you portion with your well earned money!

    Posted by seo webmaster | July 1, 2010, 3:37 pm
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    Posted by Helicopters | July 5, 2010, 8:59 am
  37. I want to upgrade my website to a new domain name but it would cost money each month to do this and more for Google advertisement. The way I plan to do this without it coming from my pocket cash is to sell my space and that would be enough for the budget..

    Posted by Beaches Resorts | July 12, 2010, 10:08 am
  38. I wish to upgrade my website to a brand new domain name nevertheless it would price cash each and every month to perform this and much more for Google advertisement. The way I strategy to complete this without it coming from my pocket cash is to market my space and that will be ample for the spending budget..

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  39. I want to upgrade my web site to a brand new domain name nevertheless it would expense cash each and every month to perform this and much more for Google advertisement. The way I program to perform this without it coming from my pocket money should be to market my room and that can be sufficient for your spending budget..

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  40. I need to upgrade my internet site to a new domain name but it would expense dollars each month to accomplish this and far more for Google advertisement. The way I plan to try and do this devoid of it coming from my pocket cash should be to market my space and that could be adequate for the budget..

    Posted by generators | July 13, 2010, 1:26 pm
  41. I am a dental consultant/ affiliate for dental plans.com, our rates are practically a steal but I should have assistance receiving it available for persons to determine. I’ve posted fliers in dentist offices and so forth. but now I should have internet territory.

    Posted by seo webmaster | July 13, 2010, 1:29 pm
  42. I’m a dental consultant/ affiliate for dental plans.com, our rates are practically a steal but I have to have support receiving it readily available for individuals to find out. I’ve posted fliers in dentist offices and so forth. but now I have to have web territory.

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    Posted by home to buy | July 13, 2010, 1:34 pm
  44. Hm mm, it seems we have another fluff, fluff way of doing things from someone who probably has not used face book ads that much. First, changing ads and going through the constant approval process is one of the biggest pains on the net. There is no consistency in the approval process.

    Posted by handmade beds | July 15, 2010, 9:21 am
  45. Thanks for the info.
    Structured Investments

    Posted by alex | July 16, 2010, 4:43 pm
  46. It is great for products that communicate power, status and luxury goods. High-powered cars, expensive clothes, and as seen nearly all the time, for things like cologne, aftershave and so on.

    Posted by Beaches Resorts | July 22, 2010, 9:45 am
  47. Hmmm, it seems we have another fluff, fluff way of doing things from someone who probably has not used facebook ads that much. First, changing ads and going through the constant approval process is one of the biggest pains on the net. There is no consistency in the approval process.

    Posted by cane furniture | July 23, 2010, 9:14 am
  48. I don’t watch a great deal of tv, and much of it is BBC, so ad free. And I have relative online advertising blindness.

    Posted by cane furniture | July 31, 2010, 6:47 am
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  51. I’m a dental consultant/ affiliate for dental plans.com, our rates are practically a steal but I should have help receiving it available for persons to figure out. I’ve posted fliers in dentist offices and so forth. but now I must have world wide web territory.

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  52. I’m a dental consultant/ affiliate for dental plans.com, our rates are practically a steal but I must have assistance receiving it obtainable for persons to establish. I’ve posted fliers in dentist offices and so forth. but now I should have web territory.

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  54. I’m a dental consultant/ affiliate for dental plans.com, our rates are practically a steal but I have to have support receiving it obtainable for persons to establish. I’ve posted fliers in dentist offices and so forth. but now I need to have web territory.

    Posted by generators | August 15, 2010, 2:07 pm
  55. I am a dental consultant/ affiliate for dental plans.com, our rates are practically a steal but I must have assistance receiving it offered for persons to decide. I’ve posted fliers in dentist offices and so forth. but now I must have world wide web territory.

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  56. I should have help receiving it readily available for persons to decide. I’ve posted fliers in dentist offices and so forth. but now I should have world-wide-web territory.

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  58. I’m ready to pay for it, and I just want the best-est, shiniest telephone with all of the cost. I’m also probably getting comfy investing this quantity per month with each of the following handful of years

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  60. I’m also likely getting comfy investing this quantity per month with all the following handful of years

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  62. ya…it does seem like the kind of thing that will probably only work…

    Posted by handmade beds | August 16, 2010, 5:57 am
  63. Advertising sells, but the advertiser has no way of pin pointing which advertising sells.

    Sometimes the point of advertising though is not to sell, just to communicate a case in point, the Ipad.

    Posted by Wills Surrey | August 16, 2010, 7:42 pm
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    Posted by Arizona Life Insurance | September 23, 2010, 7:54 pm
  65. I’m prepared to shell out for it, and I just want the best-est, shiniest telephone with all of the price. I’m also possibly receiving cozy investing this amount per month with each and every of the next handful of years

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  67. I’m able to devote for it, and I just want the best-est, shiniest phone with all with the cost tag.

    Posted by seo webmaster | September 24, 2010, 2:25 pm
  68. I couldnt agree more. you got to make money to spend money. smart advertising is the key. i learnt alot about making money at FREE Online Money .NET

    Posted by john | September 25, 2010, 9:21 pm
  69. Is there any way I can get the names of companies spending on Google online advertising in California? Is there a search service that can give me this information?

    Posted by Karting In Edinburgh | October 1, 2010, 10:25 am
  70. Why do most firms use both personal selling and advertising in their strategy ?

    Posted by Helicopters | October 2, 2010, 9:06 am
  71. I have not been enjoying shopping from a long time and the reason is same when I go there I am delighted to see so many people but then when I see ads and all the other stuff, in everything.thanks..

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    Posted by Beaches Resorts | October 18, 2010, 8:34 am
  78. What is the future for starting a new advertising agency?

    Posted by Helicopters | October 20, 2010, 3:54 am
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    Posted by generators | October 26, 2010, 2:59 pm
  83. There is no doubt that advertising sells, but I am reminded of this industrialist who said ‘Half of my advertising budget is wasted, the pity is that I don’t know which half’.

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