plonkee money an english-er's thoughts on personal finance

October 30, 2007

when is a sale not a sale?

Filed under: shopping — plonkee @ 12:00 pm

On my way home from work is a small branch of a very large supermarket chain. I often pop in to pick up things that I need and to see if there are any good reduced items. I was looking at the items that had been marked down for a quick sale, when I noticed a ploughmans sub that had a very prominent reduced sticker – its new price was £1.58.  Can you guess what the full price was?

I’ll put you out of your misery. The original price of the sandwich was £1.60. Yes, that’s right, the mighty supermarket had reduced the price by 2p. As far as I’m concerned that’s not a price reduction to get the stuff off the shelves, it’s purely a marketing ploy.

What is the most ridiculous sale that you’ve seen?

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